The Atlas represents a fusion of rugged capability with modern design, crafted to elevate everyday exploration and enable extraordinary adventures. Pairing its lightweight chassis with a flexible and responsive powerplant, and complemented by an advanced electronics suite, the Atlas instils confidence on any terrain—empowering its rider to push onward toward the next challenge.
Design
The Atlas is built with a modern, integrated, and visually coherent mindset. Every detail embodies the essence of modern adventure and its undeniable appeal. Through the application of visual movement, reductivity, and drama, Norton presents a refined statement of intent.
The Atlas commands respect from every angle — a fusion of rugged capability and sleek design. Sculpted bodywork blends adventure bike functionality with modern form; every detail — from integrated lighting to surface texturing — delivers confidence, durability, and purpose.
Dynamics
The Atlas is engineered to be compact, capable, and endlessly adaptable—exemplified by its lightweight, robust steel trellis chassis. Its beating heart is an eager and responsive 585cc, 270° crank twin-cylinder engine that feels alive throughout the rev range.
Its flexible powerplant is complemented with comprehensive electronic intelligence. A 6-axis IMU powers the sophisticated Advanced Rider Electronics suite, including lean-angle-sensitive ABS and traction control, slide control, launch control, and cornering cruise control - ensuring confidence in all conditions. The signature 8” touchscreen TFT and tactile switchgears provide intuitive accessibility on the move, while the electronics work quietly in the background.
Detail
The Atlas’ details epitomize its nature as a sophisticated and capable companion for any adventure. Its commanding form positions the rider to maximize confidence during the ride and to provide protection from the elements, while the adjustable levers, footpegs, and windscreen ensure a precise fit.
Its dynamic lighting suite provides a unique signature on and off the road, as well as granting the rider superlative visibility. Twin LED projector headlamps adjust their intensity with speed, distinctive DRLs highlight against the powerful silhouette, while cornering lights and puddle lamps crown the illuminating experience.
The Atlas packages these details amongst its clean lines and luscious surface finishes, uninterrupted by fixings and fasteners.
Connected And In Control
The Atlas delivers a uniquely connected experience through the signature 8” touchscreen TFT. An elegant user interface contains all the information a rider could possibly need yet remains uncluttered, while providing access to real-time ride data at the push of a button. Multi-way connectivity further enables a suite of navigation, communication, and media options with dedicated app integration, while a USB-C port provides a means to keep on top of charging.
All You Need, Nothing You Don’t
The Atlas provides precision and confidence through Norton’s top-shelf suite of advanced rider electronics. Riders can select from multiple ride modes to instantly adjust their engine response to the task at hand, whether on- or off-road, in rain or shine. A 6-axis IMU enables lean-sensitive capability for ABS, traction control, and slide control features for confidence on any surface. Launch control, hill hold assist, and wheelie control ensure the perfect takeoff every time.
See, And Be Seen
The Atlas’ integrated lighting suite makes for a distinctive silhouette on the road. The twin-projector LED headlamp benefits from dynamic light intensity and is complemented by signature DRLs. Cornering lights and puddle lamps offer unmatched visibility on and off the beaten path.
Enjoy The Ride
The Atlas offers premium quality-of-life features to remove obstacles from the path of adventure. The keyless ride system enables easy access in the palm of your hand. Cornering cruise control combines with the heated seat and grips for effortless comfort on longer journeys, while a quickshifter ensures seamless gear changes on twisty backroads. The easy-fit rear luggage frame is designed alongside the chassis, so utility does not come at the cost of aesthetics.
Built On Strong Foundations
The Atlas builds its capabilities on top of a robust yet lightweight steel trellis frame that integrates the engine as a structural component. The expertly crafted frame keeps the Atlas’ centre of gravity balanced to ensure effortless handling, whether conquering trails or navigating through the urban jungle. Adjustable hand levers, foot levers, and tapered handlebars provide the rider with the ability to perfectly tailor their ergonomics.
Heart Of The Machine
The Atlas’ 585cc parallel twin engine, though compact in stature, pushes the limits of modern engineering. A broad rev range and 270° crank offset combine to provide an energetic character and soundtrack, while keeping peak torque available whenever it’s needed. The advanced heat management system promises a fatigue-free ride for both rider and machine. Twin oil pumps keep the internals moving, a high-flow coolant pump maintains the perfect operating temperature, and a specially-designed radiator chimney dissipates excess heat away from the rider.
Two Of A Kind
The Atlas’ suspension and wheel setup is designed with true versatility in mind. Owning the space between the traditional takes on both road-orientation and full adventure, its 19” front wheel and 17” rear wheel pair with progressive-response long-stroke suspension that make the Atlas proficient at dealing with both twisty roads and tight-packed trails.
